Aesthetic Intelligence Labs

We Help Businesses unleash their Aesthetic Advantage.

The Best Brands Are Built On... Emotions Values Purpose Ideas Relationships Experiences Memories Delight Desire

Scientists are proving what artists have long known; aesthetics matters. It matters now more than ever.

With ever cheaper and easier access to goods and services, people don’t need more stuff. What they need is to feel more alive.

Businesses have the power to meet this need – lift the human spirit and instill purpose in their lives through aesthetic brands and experiences.

At Aesthetic Intelligence Labs we show business people how to elevate their brands, create more compelling and memorable experiences, forge deeper customer relationships, and build lasting value.

Founded by the Pioneer in the Business of Aesthetics

Pauline Brown is a global authority on premium branding.

She draws from 30+ years of experience building and leading the world’s most influential brands.

She applies her learnings to helping clients unlock aesthetic value and secure a sustainable advantage.

Former Chairman of LVMH North America and
Senior Executive at Estee Lauder, Carlyle and Bain.
Marketing Professor at Columbia Business School
Author of Aesthetic Intelligence (Harper Collins)

How We Help Our Clients:

We have developed a unique and proprietary approach to solving a broad range of business challenges through aesthetic strategies:

Meet the entrepreneurs that are thriving thanks to the business of aeshetics

Deconstructing the strategy of the world’s leading luxury brands

The modern aspiration economy as a counteract of the existential blues

Restore brand relevance and attract a new generation of multicultural customers

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As featured in:

The most crucial pathway for building successful brands and exceeding customer expectations.

Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.

Our entire leadership team found your insights and advice to be invaluable

Your messages truly resonated with the team. They look forward to your ongoing support in reigniting the Gap brand.

It's so helpful for us to have a platform for our team members to bring their best and authentic selves to work, bond as one team, and uncover new ideas to deepen the emotional connection with our clients.

A sincere THANK YOU again for delivering such an awesome, educational, inspirational session. We’ve been receiving so much good feedback:…Excited to see the impact of (the new) A.I. on our business!

Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice.

Insights

Stories that demonstrate that aesthetics isn’t a luxury but an imperative for spurring desirability in today’s business landscape.

Aesthetic Intelligence Bootcamp

A transformative experience of deep immersion, groundbreaking ideas, and innovation.

20 high-potential entrepreneurs will learn how to turbocharge their brands through the power of aesthetics.

Stay Updated on the Business of Aesthetics

Get a sneak peak into our latest insights and inspirations

Stay Updated on the Business of Aesthetics

Get a sneak peak into our latest insights and inspirations