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We don’t need
more stuff.

What we need is
to feel more alive.

Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.

Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.

We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.

Learn about the course

Aesthetic Intelligence:
The Foundation
$540 Tuition Fee

Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.

Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.


“Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice.”

Donna Karan, Fashion Designer

“Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.”

John Mackey, CEO of Whole Foods Market

“In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses.”

Walter Isaacson, Best-Selling Author

“Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today.”

Dan Nordstrom, Consumer Investor and Former Retail Leader


“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”

Learn more
Pauline Brown

Pauline Brown, Founder

Pauline Brown

Ideas & Events

14 JUL

What we can learn from the French Art de Vivre?

with French Tastemaker Veronique Gabai

The French lifestyle (“l’Art de Vivre à la Française” in French) is that special way of engaging the senses that makes of every experience a delightful encounter. In France, an undisputable Queen of style, this is as much about heritage and tradition as it is about keeping au pair with reputation, today´s needs, and future expectations. On Bastille Day, Pauline invites some of the most respected French Tastemakers to unveil the way they used their unique sense of aesthetics to build, grow or transform their business.


12:00 - 13:00 EST

28 JUL

The Intelligence in our Fingertips

with legendary fashion designer Donna Karan

Donna is not only one of the most inventive and talented designers in the world, she also is a humanitarian and one of the most soulful voices in the wide world of fashion. In the 1980s she along with her late husband Steven Weiss founded and built the Donna Karan brand, as well as its sister line DKNY. In more recent years the style titan has dedicated her time and energy to philanthropic endeavours, most notably the building of her own foundation called Urban Zen.

Join Pauline & Donna next Monday, June 21 at 1pm for a conversation on aesthetic empathy, the sensuality of design and how an exquisite and attuned sense, such as Donna´s sense of touch, can take you further than anything.


14:00 - 15:00 EST

23 SEP

The Evolution of Human Beauty


Why is beauty so gripping? How does our brain respond to it?Why are we attracted to what we are attracted to? How has human beauty evolved (if at all) through the decades?

In this Tastemaker Conversation brought to you by Aesthetic Intelligence Labs, we discuss our perception of human beauty, its relation to other aesthetic areas and the application of our learnings to improve our social and commercial needs.

Guest Speakers :

Dr. Sherrell J. Aston , Plastic Surgeon

Dr. Sherrel is one of the world’s foremost surgeons and experts in aesthetic plastic surgery. He is also a Professor of Plastic Surgery at New York University and leads some of the world´s leading plastic surgery associations.

Anjan Chaterjee , Cognitive Neuroscientist

Anjan Chaterjee is an award-winning cognitive neuroscientist that bridges art, beauty and neuroscience in a fascinating way. He is professor of neurology at Penn Med and director of the Penn Center for Neuroaesthetics, among other initiatives. In his book, The Aesthetic Brain: How We Evolved to Desire Beauty and Enjoy Art, Anjan investigates neural responses to beauty.


13:00 - 14:00 EST

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