We don’t need
What we need is
to feel more alive.
Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.
Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.
Aesthetic Intelligence: The Foundation
Join our January Cohort
$540 Tuition Fee EARLY BIRD $432
Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.
Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.
“Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice.”
Donna Karan, Fashion Designer
“Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.”
John Mackey, CEO of Whole Foods Market
“In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses.”
Walter Isaacson, Best-Selling Author
“Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today.”
Dan Nordstrom, Consumer Investor and Former Retail Leader
“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”Learn more
Pauline Brown, Founder
Ideas & Events
Preserving Aesthetic Cultures and Traditions
National Geographic Explorer Dr. Elizabeth Lindsey and Icelandic Fashion Designer Steinunn Sigurðardóttir took us on a journey through native wisdom and understanding as a way to more meaningful and authentic experiences.
The Evolution of Human Beauty
Why is beauty so gripping? How does our brain decide what is beautiful and how does it respond to it? How has human beauty evolved (if at all) through the decades? An insightful talk with cognitive neuroscientist Anjar Chatejee and Plastic Surgeon Dr. Sherrell J. Aston
Designing For Wellness – How Healthcare Design Can Promote Healing
In honor of October Wellness Month, we invited award-winning architect Rafael de la Hoz to join us to share his philosophy, lessons and inspirations in healthcare design.
Is it time to re- learn what we see as beauty?
Landscape designer Edwina von Gal and sustainable fashion researcher Kristine Harper are unearthing ways to improve the boundaries where man meets nature, to ensure our aesthetic choices are not only visually pleasing, but holistically sensorial and aligned with our wellbeing and the environment.
Aesthetic Strategies for Digital Businesses
Maria Matveeva, UX Designer
Preeminent UX Graphic Designer Maria Matveeva offers strategies for optimizing aesthetics within the constraints of technological tools and digital propositions. This Tastemaker Conversation will give you the tools to communicate your vision in more emotionally resonant ways.
12:00 - 13:00 EST
Mastering the Art & Science of Champagne
Richy Petrina, Private Client Director, Moët-Hennessy USA
White, rosé, brut, demi-sec… what´s so special about champagne? Wine connoisseur Richy Petrina joins us for the final Tastemaker Conversation of the year to learn about the history of champagne, trends in the wine & spirits sector and tips for selecting, storing, uncorking and pouring the best bottles!
12:00 - 13:00 EST