Aesthetic Intelligence:
The Foundation
- Fun, Engaging & Self-Paced
- 20 Mini Master Classes (<15 min/video)
- Global Community of Tastemakers
- Weekly Virtual Workshops
- Downloadable Exercises
- Official Aesthetic Intelligence Certification
- Aesthetic Awards Event
Discounts available for groups of 3+. To learn more, contact us at ailabs@aestheticintelligence.com
What sensations and emotions are you naturally drawn to and why? How can you express these emotions more fully? And how can you apply them to your products and services to create richer and more memorable experiences and build longer-lasting relationships with your customers?
Get a sneak peek of what the course feels like here:
In this introductory course, Pauline Brown guides you through the fundamental steps for sharpening your taste and judgement, connecting with others through their senses, and striking a balance between commercial and creative objectives.
Phase 1
Understanding Aesthetic Experiences: The Principles of Taste
By engaging our senses and imagination, aesthetic experiences elicit powerful
emotions, inspire action, and forge deep and lasting connections.
Phase 1 delves into the basic tenets of aesthetics and provides guidelines for applying them to
your business and building your brand.
You will learn:
- How aesthetics affects emotions and behaviors.
- How personal tastes are formed and evolve.
- How other leaders have used aesthetics to transform entire sectors.
Phase 2
Sharpening Your Taste and Judgment
To deliver delight for others, you must start by building your own aesthetic gifts. You must know what looks and feels good to you and how to express it creatively and authentically.
Phase 2 is designed to cultivate your personal tastes through our innovative, engaging and time-tested methodology.
You will learn:
- How to become more sensorially attuned and aware.
- How to refine your aesthetic identity and align your inner values with your outer expressions.
- How to express your ideas and strategies through tasteful curation and communication
Phase 3
Unlocking Financial Value
Aesthetic brands forge meaningful relationships and deliver rich experiences across all touch-points. They tap into their customers’ dreams and desires, and, in so doing, they maximize their company’s value proposition.
Phase 3 guides you through a practical application of your skills. You will develop an aesthetic
solution to your biggest strategic challenge.
You will learn:
- How to understand and appeal to your customers’ dreams and desires.
- How to convert your connections with customers from transactional to relational.
- How to capitalize on external trends that will drive future styles and aspirations.
"When I look back at my career - from leading LVMH USA to driving strategy at Estee Lauder to investing in retail brands for Carlyle - I believe my appreciation of aesthetics contributed more to my success than did my business degree from Wharton or analytic training at Bain."
Pauline Brown
Learn more
Founder
Understand
how and why aesthetic intelligence can be used to capture attention, create desirability, build connections, and unlock financial value.
Learn
how to conduct a sensorial audit to identify strengths and opportunities for your business and develop aesthetic strategies for long-term sustainable growth.
Refine
and sharpen your personal style and brand to marry your inner values and your professional presentation.
Enhance
your value proposition and build a strong competitive advantage through its aesthetic expressions.
Develop
your aesthetic sensitivity to forge deeper connections with key constituents, including customers, employees, suppliers and partners.
The course guides you through videos, audios, exercises, hands-on case studies, curated readings, Q&A, live sessions with Pauline and other leading tastemakers. The course is self-paced, but we recommend you complete all the modules within 10 weeks, allocating around two hours per week to the learning process.
Learn by Doing
This is your creative space -- an open canvas -- for you to apply your insights. The more you dig in and the more you explore, the more you will gain.
Flexible and Adaptable
Aesthetic sensitivity, preferences and tastes evolve through a combination of exploration and inspiration. Learn at the speed that’s right for you and your own creative flow.
User-Friendly Framework
Our proprietary method for teaching aesthetic intelligence is taught through a series of easy-to-digest learning units and easy-to-follow exercises.
Learn from the Best
Exclusive live sessions in which the world’s leading tastemakers share their stories, experiences and practical techniques for boosting aesthetic intelligence.
Content built on 30 years of executive insight plus top-tier business education
The course is based on insights that guided Pauline’s own success as a top executive in the luxury goods world and leading thought leader and MBA courses taught at Harvard and Columbia Universities.
Vibrant community
Exclusive access to a professional community committed to lifelong learning in Aesthetic Intelligence.
Aesthetic Recognition
At the end of each quarter, Pauline and her team will announce the winner of the Aesthetic Award. Winners will receive personalized feedback from a panel of experts, and will be recognized in A.I. Lab's media coverage. In addition, they will be inducted into our roster of 'Leading Tastemakers' and will automatically qualify for our advanced course.
Continuous Learning
Participants will have a 3-month access to the course, curated content and live sessions.
aesthetic
delight
deliver the one thingthat everyone seeks
This is for...
- Product Managers & Entrepreneurial Innovators seeking to build their brands, reach new customers and express their values
- Professional Pivoters hoping to pursue career paths that better align with their interests and lifestyle choices
- CEOs & Founders seeking to communicate their vision in more emotionally resonant ways
- Growth Seekers searching to enhance their value, visibility and prospects for career advancement
- Personal Brand-Builders looking for ways to project their uniqueness for making mindful choices in their lives and careers
- Creatives needing to articulate their ideas and use them to drive business results
Questions you might have
Corporate Workshops
Interested in energizing your organization and strengthening your capabilities? We design and deliver custom learning programs according to your team’s and your industry’s specific needs. We also collaborate with corporate clients on a series of aesthetic workshops.
