11/30/2022

Pauline Brown reflects on the importance of style as a tool to showcase your best self – not despite your flaws, but because of them.

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11/17/2022

What does Thanksgiving feel like If you are American, it probably tastes of turkey and cranberry sauce, smells of a relative´s perfume, looks like 50 shades of orange and sounds of a mix of family excitement and mediation. But for most of the other 17 countries that designate a holiday to show gratitude, their day is a different sensorial experience. Their narrative is different to the Plymouth pilgrims and this plays out in the aesthetics that mark their holiday.

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11/07/2022

Our insights into how the senses work – individually and interactively – and how they drive human emotions, perceptions and behaviors.

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11/03/2022

People are ready to give up the safety and comfort of backdrop colors in favor of bolder, brighter opportunities. We encourage you to set aside the “chromophobia” that may linger and embrace the language of color. In our most recent post, we share a few taste hacks to better understand and leverage the effects of color.

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10/28/2022

Why Aesthetics is more than a public relations strategy and why Pauline Brown believes Kanye West’s brand Ye is dead.

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10/28/2022

Aesthetic Intelligence Labs is growing and we’re currently looking to hire a Product Manager specialized in Digital and a Graphic Designer.

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10/28/2022

Aesthetic Intelligence Labs is growing and we’re currently looking to hire a Graphic Designer (part-time)

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10/27/2022

Aesthetic Intelligence Labs is growing and we’re currently looking to hire a Product Manager specialized in Digital.

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09/27/2022

We at A.I. Labs believe aesthetic tastes can be discovered and refined through a variety of life experiences. None, however, are as primal, universal or revealing as individual food preferences. After all, eating is fundamental. We all do it. Yet, we each gravitate toward different food types and culinary experiences. What drives our differences? And what accounts for our shared passion?

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06/14/2022

The rise of ‘sneaker culture’ — along with the increasingly outrageous (and outrageously priced) designs — have gotten us thinking about the cultural significance of this particular style of footwear. Why and how have sneakers become such an important status symbol? Is this a fad? Or a movement?

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05/24/2022

At the end of each cohort session, we host a special event — The Aesthetic Awards — in which we recognize our top students as well as best-in class aesthetic brands. Essentially, it’s our version of The Oscars! Thought we’d share a few highlights from last month’s ceremony and our top aesthetic picks for winter 2022. Cheers!

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04/28/2022

Why is it that so few business leaders are as skilled in linguistics as in numerics? While most executives know how to use language for imparting information or directing people, very few are good at using language to inspire others, tap into their dreams, or express their heartfelt beliefs and ideals.

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04/20/2022

Discipline, direction, healing, pleasure, pain, bonding, control… The connection between touch and emotion extends to these and many other aspects of life. Here are some of our biggest Aha’s on the topic:

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04/11/2022

Those living in the former Soviet bloc know the ill effects of Stalin-era repression and terror. They crave aesthetics — not despite it, but because of it. Once denied basic freedoms of beauty, self-expression and joy, people become all the more intent on rediscovering and re-experiencing them.

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02/25/2022

Curation is one of those words we often use without knowing exactly what it means. The term actually relates to the word “cure.” To cure (or curate) something is to restore it to health by eliminating the parts that damage or devalue it and assembling what remains in a harmonious and coherent way. So how can you hone your own curatorial skills? Here are five quick tips.

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02/03/2022

Paula communicates with her mother through music. She was diagnosed with Alzheimer 10 years ago and no longer recognizes me. However, whenever I play her favorite songs from childhood, the fog immediately clears and the vibrant grandmother I once knew reemerges.

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01/28/2022

Today we focus on one of the more mundane, but universal set of choices we all make: the contents and arrangements of our fridges. After all, isn’t your fridge-style a reflection of your lifestyle?

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01/22/2022

5 sectors that Pauline Brown believes are most ripe for aesthetic transformation.

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01/10/2022

Pauline Brown´s missives on A.I. usually focus on the first word – AESTHETICS, but she is just as committed to the virtues of the second – INTELLIGENCE.   In this journal entry, she explains why she has dedicated this chapter of her career to teaching

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12/31/2021

Pauline Brown has come up with a list of my biggest “Aesthetic Aha’s of the Year.” Here are her top 4.

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12/13/2021

A.I.Labs Coverage on WWD.

“…There is another A.I. that’s key to business today — and Pauline Brown said it’s not just for the LVMH Moët Hennessy Louis Vuittons of the world…”

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07/02/2021

Why Juul Lost its Cuul and How Victoria’s Secret Angels Succumbed to the Devil

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06/04/2021

Covid Created a Physical Wedge between Me and the Life I Knew.

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03/01/2021

Feature Story on Pauline Brown in Sheridan Road Magazine

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